results as a featured snip

Use keyword clusters to get ideas for video content. You want to identify key questions or problems and provide answers and solutions through video content . This content also increases your chances of appearing in search pet. A featured snippet is a piece of content that Google places at the top of search results to answer specific questions. Therefore informative content that answers frequently asked consumer questions is more likely to be used as a suggested snippet. Creating Videos for Marketing Purposes As seen in the example above the user is shown the exact time in the video when the query response starts and ends. Providing such content helps improve your search engine position. It also improves your brand awareness. . Greater emphasis on search intent It is also important to pay attention to the purpose of the search . Search intent also known as user intent refers to the purpose of searching the Internet.



When searching the Internet people are usually looking for a specific answer to a specific question question or problem. To get the most out of your phot editor search intent information you need to determine a number of things. First you need to know the common questions problems and issues in your industry. You also need to understand how your target audience prefers to get their questions answered. Is it written content videos or infographics It would also be helpful to consider the different types of search intent Informative intent this is when a person has a specific question or topic they want to know more about. At that point they dont intend to buy but want to learn more about the topic. Pay attention to phrases like what is or how. Navigation Intent A person with a navigation intent wants to visit a specific website such as Instagram Login or HubSpot CRM.







Transaction intention this is when a person searches with the intention of buying something at that moment. To identify transactional intent look for searches that include a specific product name such as iPhone coupon or buy iPhone . Commercial Intent These people are interested in buying soon but are still exploring different options. Examples of queries with this intent are best new phones or best CRM software solutions . Targeting these search intent types helps build your sales funnel. This is because each intent represents buyers at different stages of the buyers journey. Therefore by creating content for all types of search intent you will be able to increase traffic to your website. Also if your content is completely relevant to specific search intents you can see better positions.